Last weekend I couldn’t help but notice the Lowe’s sales circular which normally arrives in the Sunday paper came instead by First Class mail. I don’t know if Lowe’s wanted to put it in the hands of its customers earlier to take advantage of the Labor Day weekend or if Lowe’s simply didn’t find the News and Observer up to the task. Either way, that’s revenue the N&O would’ve banked but didn’t.
Decisions like Lowe’s don’t bode well for the N&O, as yesterday the beleaguered paper announced more buyout packages in an effort to reduce staff (I was going to say “headcount,” but they’re people, dammit). I wonder if McClatchy’s 2006 decision to buy Knight Ridder seems so prudent in the face of today’s economy.
Shrinking product or no, I still enjoy my morning paper and I hope things settle down there soon.