A coworker noticed my Pandora shirt as we passed in the hall.
“Pandora … what’s that?” she said.
It took me a beat to answer. I was on my way to getting my first cup of coffee and wasn’t expecting a question.
“It’s a music service,” I responded.
“Oh, yeah,” she said as we continued in opposite directions.
It made me realize that this is a good exercise for entrepreneurs. In addition to an elevator pitch, where you get 30 or more seconds to describe your business, you also need a hallway pitch where you can summarize your business in the time it takes to pass in the hallway.
Update: looks like another extremely wise, successful, and attractive individual has thought of this, too.