In my latest cable bill, Time Warner Cable included a letter that justified its recent attempt to raise the cost of my Earthlink Internet service by 38%. Let’s take a look at it, shall we?
IMPORTANT INFORMATION ABOUT YOUR ACCOUNT
Important information about your account.
Thank you for being a Time Warner Cable customer. We appreciate your business and hope you’ve been enjoying your services.
Oh, I’m sure you appreciate my business. If there’s one thing in my life that gives me warm fuzzies, it’s the cable company!
We want you to get the most value possible out of your services, which is why we continually introduce new benefits and features like faster Internet, hundreds of thousands of free WiFi hotspots, crystal—clear HD channels and innovative apps that let you watch live TV on virtually any device.
Hundreds of thousands of free WiFi hotspots? What, do you mean my neighbors’ unsecured networks? Because if you actually do have hundreds of thousands of free Wifi hotspots, you sure ain’t got em around here.
It is also important to us that we keep you informed of any changes to your service. This is why we wanted to make you aware that you will see a change in the cost of your TWC services in your next bill.
Look out. Here it comes.
This change is being driven by several factors. One is that the rates TV networks and programming providers are charging us to deliver your favorite channels have risen to new heights in the last year. We work our hardest to control these costs on your behalf, but the price of programming is increasing dramatically.
Suuuuure it is. I’m totally convinced the reason you’re jacking up the cost of my Internet-only service is because of the cost of TV programming.
Another factor is that the cost to maintain and grow our network has also increased. This investment is critical, however, as it allows us to continue bringing you the innovative features and reliable service you deserve.
Investment? What kind of “investment,” exactly? Your copper lines have been in the neighborhood for several years and haven’t changed. You damn sure aren’t rolling out fiber optic service, and your Internet peering costs have actually gone down. So I’d be very interested in knowing just what, exactly, my 38% jump in rates is supposed to be buying.
We’re committed to offering packages that meet your needs and your budget. If those have changed, simply call us at 1-855-224-4211 for a personalized account review. We’re confident we can find a package that continues to deliver unmatched value.
Thank you for choosing TWC. We look forward to bringing you even more great ways to enjoy the entertainment you love.
“Choosing” TWC? As if.