I’ve seen comments out there about the “cute” URL the Hacked By Mitt Romney page has, http://www.facebook.com/MittYouDidntBuildThat.

The truth is I would’ve loved to call it simply http://www.facebook.com/HackedByMittRomeny but Facebook would not let me for some strange reason. As I mentioned before, I went through a ridiculous number of iterations until I landed on the current address, so many of them that I began to take screen shots of the rejections.

http://www.facebook.com/YouDidntBuildThat:

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A few days ago I wondered if Facebook had ignored my “dont-put-my-name-in-ads” Social ad setting when I appeared to endorse Mitt Romney without me knowing. It turns out that Facebook users have no way to opt out of being listed in a Sponsored Ad. Thus Facebook can use your name as fodder for any advertising campaign that is seen between your Facebook friends.

From Facebook’s page explaining Sponsored Ads (emphasis mine):

Sponsored stories
Many of the things you do on Facebook (like “liking” a Page) are posted to your timeline and shared in News Feed. But there’s a lot to read in News Feed. That’s why we allow people to “sponsor” your stories to make sure your friends see them. For example, if you RSVP to an event hosted by a local restaurant, that restaurant may want to make sure your friends see it so they can come too.

If they do sponsor a story, that story will appear in the same place ads usually do or in your News Feed under the heading “Sponsored” or something similar. Only people that could originally see the story can see the sponsored story, and no personal information about you (or your friends) is shared with the sponsor.

Your Show my social actions in Facebook Ads setting only controls ads with social context. It does not control Sponsored Stories, ads or information about Facebook’s services and features, or other Facebook content.

I’m guessing that whomever is hacking accounts for Romney is doing it almost exclusively to put these names in the ads. It’s probably not just to pad the page fan numbers as any old fake accounts could do that. It seems very closely tied to the advertising. Advertising, as I have said before, is one of those things that Facebook tracks very, very closely.

Got this in last night from a victim of Romney Facebook hacking:

I had been off my Facebook account for about a month, when I suddenly started getting messages from friends that my site had pro-Romney and Republican Party stuff on it! I don’t have a phone that has texting so I had not made a mistake with a mobile phone application.

This is appalling. The Republicans have stooped to violating indivual expression.

And this one came in yesterday:

My mother ran up the stairs and told me my cousn, [NAME REDACTED], is a Romney supporter and had liked his page. At first I thought, she’s older, perhaps it was a mistake.

Literally hours later I got several phone calls from friends, family, and colleagues asking me is I was now “turning”. I couldn’t believe it. Someone had falsely liked Romney’s page under my profile. I have been apart of many events to rally for the Obama vote so imagine the tone of some of those people when they called me. I’ve spent several hours explaining myself. This is a huge violation and I’m not surprised if Romney is behind it.

The sad thing is, my cousin doesn’t even know how to remove a like.

Overnight the Hacked by Mitt Romney page gained 89 more users (Real? Fake? Hard to tell anymore.). I’ve already been Slashdotted, so what other site could be driving traffic? Reddit? Fark? Anyone know?

I fell asleep last night with the thought in my mind that there’s not likely to be any “smoking gun” evidence with regard to the Mitt Romney Facebook hacking mystery. I know it happened to me and I know that I can prove that I never clicked on Romney’s page. Beyond that, I can’t speak for anyone else.

All I can do is collect the many stories of people like me who have found themselves signed up for Romney’s page without knowing it. These anecdotes are the most compelling evidence so far and so far they show no signs of slowing.

I got this nicely-worded message last night from a victim of Romney’s Facebook hacking who found my blog:

Thanks so much for putting this page together. I just found out that somehow my account had “liked” Mitt Romney and was appalled, so I did some online searching and found your blog, which mentioned this page. If you are still looking for people to be interviewed, I would be happy to join your efforts.

I know that I did not accidentally “like” Romney – not only am I a firm supporter of Obama, but I very rarely use the “like” feature at all. When I use it, it’s always for someone I know firsthand, to support something they are personally doing. I wouldn’t “like” something by accident, because my volume of liking is pretty low. In fact, I hadn’t been on facebook in days at the time my account registered the like (which I have since “unliked” of course).

This is far more sinister that buying fake “likes” – this is using a real person’s account to make statements in that person’s name. I’m not saying Romney is doing this on purpose, but perhaps he has hired some particularly stupid and shady social media consultants. Or perhaps Facebook itself is to blame?
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Another aspect of being hacked by Mitt Romney has the potential to make me as furious as I was when it first happened. In essence, did Facebook ignore my privacy setting for Facebook “social ads?”

Back when Facebook announced that it would be putting the names of people in your friends list in the advertising it showed you, people howled in protest. I quickly decided I didn’t want to lend my face or name to any Facebook ad so I quickly adjusted my Social ad privacy settings to opt out of this program. Now I’m wondering if my name or face appeared in the Mitt Romney ad and, if so, how that could’ve happened with the way my settings were set.

I will ask the friends who saw me liking Mitt Romney whether my name appeared in an ad or if it was a notification on my timeline. Seeing how I’ve never found any entry on my timeline for liking Romney, I’m guessing Facebook violated my privacy settings.

Interestingly enough, at the time of this post I cannot get Facebook’s Social ad privacy settings page to come up. I’m sure it’s just a glitch, right?

Update 11 Oct 8:35 AM: My “social ads” settings page is still not coming up for me. Very odd.